PERSONAL. INTERACTIVE. MARKETING
A PLATFORM TO INTERACT
In a world where everything has become virtual and online very few companies get to interact with their customers personally. You may just be got up in trends or the industry norm that you do not really know what your customer really needs anymore. The Souk is the ideal platform to engage face to face with a large sample of the South African market. A face to face opportunity that no other marketing could give you.
A DIVERSE AUDIENCE
Most of your trending marketing vehicles give you a sector focused audience, which is very limiting if you want to grow and your business. A diverse consumer trade fair like the Souk which is the largest of its kind in South Africa allows you and your brand to interact with and create a completely new customer base.
TEST NEW SERVICES OR PRODUCTS
The Souk offers you and ideal way to test market reaction to new products and services to really find out what your consumers think. You will be doing trials in a real envi-ronment with real consumers and getting real data that could save you hundreds of thousands of Rands in the long term, thus eliminating risk and over exposure on a failed product or service.