PERSONAL. INTERACTIVE. MARKETING

 

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A PLATFORM TO INTERACT

In a world where everything has become virtual and online very few companies get to interact with their customers personally. You may just be got up in trends or the industry norm that you do not really know what your customer really needs anymore. The Souk is the ideal platform to engage face to face with a large sample of the South African market. A face to face opportunity that no other marketing could give you.

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A DIVERSE AUDIENCE

Most of your trending marketing vehicles give you a sector focused audience, which is very limiting if you want to grow and your business. A diverse consumer trade fair like the Souk which is the largest of its kind in South Africa allows you and your brand to interact with and create a completely new customer base.

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TEST NEW SERVICES OR PRODUCTS

The Souk offers you and ideal way to test market reaction to new products and services to really find out what your consumers think. You will be doing trials in a real envi-ronment with real consumers and getting real data that could save you hundreds of thousands of Rands in the long term, thus eliminating risk and over exposure on a failed product or service.

 

 

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GROW YOUR EXISTING OR CREATE A NEW DATABASE

Plan a strategy to engage the consumers. Sell your product to people that haven’t heard about you or your products before and grow your brand loyalty. You could be securing years of business in just a few days of The Souk.

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YOU CAN BE A STARTUP OR AN ESTABLISHED BUSINESS

The Souk is not limited to just established businesses. It offers the SME and start up business owners an opportu-nity to trade and market themselves in a professional and appropriate environment side by side with already proven brands.

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CLEAR OUT STOCK

The Souk is one of the very few trade fairs that give you the opportunity to sell products directly off your stand. You don’t have to hide under the counter or pay a commission on your sales, the essence of The Souk is to trade and market yourself to the full potential of what you put in to your business.

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